IG: @pinnaclevodka 8.9k followers

Client Brief:

Pinnacle is a brand of vodka owned by Suntory Global Spirits.

Campaign/Work Overview:

Social Media Strategy & Management, Community Management, Copywriting, Content Development

In 2021 I was contracted by production agency, Slightly Happy, to develop an Instagram strategy for Pinnacle Vodka with a specific focus on video content, developing and creating Instagram reels for the brand. We also developed a social campaign called #PeakChill, highlighting UGC content while driving engagement and growing the audience.

KPI’s:

• 34.4% increase in engagement during the campaign

• Follower growth increased by 7.2%

• IG reels created saw the highest reach in the account’s history