The Client:
Vans
@vanschannel66 and @vanscustomculture
Client Brief:
Oversaw social media channels and content creation for the 2021 Vans High School Custom Culture competition as well as the launch of Channel 66.
Vans High School Custom Culture was created by the national footwear and apparel company to inspire and empower high school students to embrace their creativity through art and design and bring attention to diminishing arts education budgets.
Channel 66 was an always-on, digital broadcast launched during the COVID-19 pandemic. Inspired by public access TV and built for the live streaming era, Channel 66 served as an alternative for their in-person experiential events and concerts.
